When an Australian town wants to put itself on the map, it builds a Big Pineapple/ Avocado/Cow/Earthworm/Lobster etc etc. The British equivalent seems to be to invent a bizarre sporting event. Hence the international extreme bog snorkelling championship, held annually in the tiny Welsh village of Llanwrtyd Wells.
There's nothing complicated about it — just don mask, snorkel and fins and do two laps of a 60-metre trench cut through a dense peat bog. The only trick is you can't use a recognisable swimming stroke.It's cold, smelly and strangely popular, to the extent there is now a bog snorkelling mountain bike race and bog triathlon on offer.